Purple Pearls® Beautyberry - New For 2019!

Callicarpa 'NCCX1'

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Purple Pearls® Beautyberry (Callicarpa 'NCCX1') at Culver's Garden Center

Purple Pearls® Beautyberry fruit

Purple Pearls® Beautyberry fruit

(Photo courtesy of NetPS Plant Finder)

Purple Pearls® Beautyberry (Callicarpa 'NCCX1') at Culver's Garden Center

Purple Pearls® Beautyberry flowers

Purple Pearls® Beautyberry flowers

(Photo courtesy of NetPS Plant Finder)

Height:  5 feet

Spread:  5 feet

Sunlight:  full sun  partial shade 

Hardiness Zone:  5a

Brand:  Proven Winners


Showy dark purple-black foliage starting in spring contrasts pink flowers in late summer, followed by volumes of spectacular violet-purple berries in fall; can be pruned back to the ground in spring as it blooms on new wood

Ornamental Features

Purple Pearls® Beautyberry is primarily grown for its highly ornamental fruit. It features an abundance of magnificent purple berries from early to late fall. It has pink trumpet-shaped flowers along the branches from mid to late summer, which are interesting on close inspection. It has black-variegated deciduous deep purple foliage with hints of dark green throughout the season. The fuzzy pointy leaves do not develop any appreciable fall color.

Landscape Attributes

Purple Pearls® Beautyberry is a multi-stemmed deciduous shrub with a shapely form and gracefully arching branches. Its average texture blends into the landscape, but can be balanced by one or two finer or coarser trees or shrubs for an effective composition.

This shrub will require occasional maintenance and upkeep, and is best pruned in late winter once the threat of extreme cold has passed. It has no significant negative characteristics.

Purple Pearls® Beautyberry is recommended for the following landscape applications;

  • Accent
  • Mass Planting
  • Hedges/Screening
  • General Garden Use

Planting & Growing

Purple Pearls® Beautyberry will grow to be about 5 feet tall at maturity, with a spread of 5 feet. It tends to fill out right to the ground and therefore doesn't necessarily require facer plants in front, and is suitable for planting under power lines. It grows at a fast rate, and under ideal conditions can be expected to live for approximately 20 years.

This shrub does best in full sun to partial shade. It is very adaptable to both dry and moist locations, and should do just fine under average home landscape conditions. It is not particular as to soil type or pH. It is highly tolerant of urban pollution and will even thrive in inner city environments. This particular variety is an interspecific hybrid.

Hardiness Zone Plant Height Minimum Sunlight
Accent  Massing  Screening  Garden 
Flowers  Fruit 
Ornamental Features